DELIVERY NATIONWIDE·CASH ON DELIVERY·HANDCRAFTED GENUINE LEATHER·FLAGSHIP ATELIER MELBOURNE·
Grand Opening of Outlets in Pakistan Very Soon
AURA BY AWE

The Art of Dressing Well

Exquisite pure cashmere shawls, bespoke fabrics, genuine leather, and oriental fragrances.

Prices Will Be Mentioned Very Soon

We are currently finalising rates and bespoke pricing tiers across our collection for both man and ladies.

Atelier Collections

Curated Masterpieces

FABRIC

FABRIC

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WALLETS

WALLETS

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FRAGRANCE

FRAGRANCE

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SHAWLS

SHAWLS

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HOODIES

HOODIES

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GIFT BOX

GIFT BOX

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ACCESSORIES

ACCESSORIES

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Latest Addition

The Sovereign Navy Heritage Hoodie
Hoodies

The Sovereign Navy Heritage Hoodie

Deep nocturnal navy fleece hoodie engineered for supreme warmth and effortless athletic elegance. Features masterwork gold embroidery and branded metal hardware.

Signature SeriesExclusive Collection
The Sovereign Royal Velvet Gift Hamper Box
Gift Box

The Sovereign Royal Velvet Gift Hamper Box

An ultra-luxurious velvet-lined presentation gift hamper designed by Awais Haral. Features custom satin ribbon closure, gold embossed atelier crest, and space for bespoke tailoring and fragrance pairings.

Royal HamperExclusive Collection
Aura by AWE Luxury Accessories & Socks Gift Box
Accessories

Aura by AWE Luxury Accessories & Socks Gift Box

Artisanal gift hamper featuring luxury Egyptian cotton dress socks, engraved metallic collar stays, and matching essentials.

Gift ItemExclusive Collection
The Sovereign Crown Golden Camel Fabric – UnstitchedThe Sovereign Crown Golden Camel Fabric – Unstitched alternate view
Unstitch

The Sovereign Crown Golden Camel Fabric – Unstitched

The pinnacle of Awais Haral bespoke fabric artistry. Authentic unstitched luxury fabric weave in warm golden caramel with signature Aura by AWE presentation packaging and custom buttons.

Signature FabricExclusive Collection
The Sovereign Jet Black Heritage Hoodie
Hoodies

The Sovereign Jet Black Heritage Hoodie

Tailored from ultra-soft obsidian black heavy fleece. Highlighted with contrasting metallic gold WEA chest embroidery, reinforced double-lined hood, and exquisite tailoring by Awais Haral.

BestsellerExclusive Collection
The Aura by AWE Awais Haral Executive Gift Box & Hamper
Gift Box

The Aura by AWE Awais Haral Executive Gift Box & Hamper

The definitive executive presentation gift box and luxury hamper crafted with gold foil lettering, embossed magnetic closure, and curated artisanal essentials by Awais Haral.

Exclusive HamperExclusive Collection
The Sovereign Brushed Cashmere Muffler – Espresso BrownThe Sovereign Brushed Cashmere Muffler – Espresso Brown alternate view
Accessories

The Sovereign Brushed Cashmere Muffler – Espresso Brown

Rich warm espresso chocolate wool-cashmere scarf with hand-knotted fringe edges. Impeccable softness and drape that adds distinguished warmth to winter tailoring.

BestsellerExclusive Collection
The Art of Wearing Royal Mulberry Plum – UnstitchedThe Art of Wearing Royal Mulberry Plum – Unstitched alternate view
Unstitch

The Art of Wearing Royal Mulberry Plum – Unstitched

Striking imperial plum aubergine suiting featuring the coveted woven selvedge ribbon inscription "The Art of Wearing". Distinctive, regal, and impeccably tailored.

Art of WearingExclusive Collection
The Sovereign Off-White Heritage Hoodie
Hoodies

The Sovereign Off-White Heritage Hoodie

Crafted from premium heavyweight brushed cotton fleece in rich ivory off-white. Features signature metallic gold WEA embroidery emblem, custom drawcord aglets, and kangaroo pocket architecture.

Atelier EditionExclusive Collection
The Sovereign Brushed Cashmere Muffler – Heather GreyThe Sovereign Brushed Cashmere Muffler – Heather Grey alternate view
Accessories

The Sovereign Brushed Cashmere Muffler – Heather Grey

Distinguished heather grey muffler hand-brushed for an ultra-soft cloud texture. Detailed with delicate matching fringes, ideal for elegant layering over formal or ethnic attire.

Winter LuxuryExclusive Collection
Midnight Sovereign Royal Navy Suiting – Unstitched
Unstitch

Midnight Sovereign Royal Navy Suiting – Unstitched

Rich nocturnal midnight navy fabric with a smooth textured weave. Provides exceptional fall and comfort for winter gatherings and royal occasions.

Midnight NavyExclusive Collection
The Sovereign Royal Wool & Cashmere MufflerThe Sovereign Royal Wool & Cashmere Muffler alternate view
Accessories

The Sovereign Royal Wool & Cashmere Muffler

Exquisitely woven from pure cashmere and ultrafine merino wool. Styled with signature twisted tassel fringes, generous drape length, and feather-light thermal insulation for discerning gentlemen.

Artisan CashmereExclusive Collection
Awais Hayat Haral
Executive Leadership

Awais Hayat Haral

Founder & Group Leadership

Awais Hayat Haral

Founder of Aura by Awe · CEO of Awe Group Of Company · Board Member of GSSarabia

"Mastery in luxury demands total personal accountability. From our bespoke design studios to our regional logistics hubs, every detail of Aura by Awe is held to an uncompromising standard of excellence."
Aura by AweFounder & Visionary
Awe Group Of CompanyChief Executive Officer
GSSarabiaBoard of Directors
Chairman's Executive Office
Direct Resolution & Inquiries

In case of any issue — including delivery delays, package damage, custom order requests, or strategic suggestions — communications are sent directly to Mr. Haral:

Late Orders & Delays
Package Damage
Custom Orders
Suggestions & Feedback
Complaints & Direct Escalations
Direct Executive Contactchairman@aurabyawe.com
The Standard of Distinction

Why Discerning Gentlemen Choose Aura

Bespoke Heritage

Master tailoring traditions originating from Melbourne and perfected for formal Eastern & Western attire.

100% Genuine Leather

Vegetable-tanned full-grain leather wallets handcrafted with edge creasing and lifetime durability.

Cash on Delivery & Nationwide

Safe, tracked shipping across Pakistan with Cash on Delivery and express dispatch within 24 hours.

Luxury Presentation Gift Cases

Every item arrives wrapped in signature velvet-lined rigid gift boxes with metallic gold embossed seals.

Aura by Awe — The Art of Dressing Well